Organic Consumers Association

Boycott Pepsi's Organic and Natural Brands!

PepsiCo contributed $4.8 million to defeat GMO labeling laws in California and Washington State. Now the junk food giant has dumped (so far) more than $2 million into campaigns in Oregon and Colorado, to defeat citizen-led GMO labeling initiatives on the November ballot.

So far the Soda Giant has pumped $900,000 into Oregon’s NO on 92 Campaign. And a whopping $1.2 million into the NO on Prop 105 Coalition in Colorado.

Pepsi also belongs to the Grocery Manufacturers Association which not only has contributed millions to defeat GMO labeling laws in California, Washington State, Oregon and Colorado, but which is behind a bill in Congress to preempt state GMO labeling laws, and has sued the state of Vermont to overturn a GMO labeling law passed there earlier this year.

Now would be a good time to tell the folks at Pepsi and Naked Juice that you're boycotting the Naked Juice brand, and all of Pepsi's other so-called "natural" and organic brands.

Meanwhile, Pepsi is looking for more ways to sell its junk-drink products, by recently introducing a low-calorie drink, called Pepsi True.

Here’s what we know is true. Pepsi is willing to spend millions of dollars to defeat GMO labeling laws. How does the company fill up its anti-labeling war chest? With the profits it makes by selling allegedly consumer-friendly products like its new low-calorie Pepsi True, and its line of organic and natural brands, like Naked Juice, Tostitos, Tropicana, Tazo, Loóza, Izze, Sabra, Smartfood, Stacy's, Mother's and Near East.

Naked Juice, the Naked Truth

In 2013, Pepsi was forced to settle a class-action lawsuit for $9 million, for inaccurately labeling its Naked Juice line of products as "natural" and "non-GMO." According to plaintiffs, Naked Juice used soy ingredients that are genetically engineered "by design or by contamination." (Naked Juice doesn't use certified organic or verified non-GMO soy.) Naked Juice intentionally used misleading language to give consumers "the false impression that the beverage's vitamin content is due to the nutritious fruits and juices, rather than added synthetic compounds." And the PepsiCo subsidiary contained a laundry list of synthetic chemicals, including calcium pantothenate (synthetically produced from formaldehyde).

In addition to the $9 million settlement, PepsiCo also agreed to remove the label “All Natural” from its juices. While this does represent a landmark victory for consumers, this is no time to rest on our laurels. We clearly can't trust "non-GMO" labels voluntarily supplied by the junk food industry. We also know that the routine mislabeling and marketing of "natural products" has enabled this shadow sector to grow into a $60-billion dollar a year powerhouse by "duping" unsuspecting organic customers.

PepsiCo has other claimed organic and "natural" brands, including Tostitos, Tropicana, Tazo, Loóza, Izze, Sabra, Smartfood, Stacy's, Mother's and Near East. How can we trust what the labels on these products say?

We can't. It's time for consumers to boycott all of Pepsi's products, not matter what fancy wording the Junk Food Giant slaps on the products' labels. Besides, the money you spend on Pepsi products is being used by the company to keep you in the dark about what's in your food.